About the course
A practice’s Facebook page is becoming almost as important as their website as a tool to attract new clients and bond with existing ones. It is the human face of your practice where you can exchange photographs and tips and keep your followers up to date with practice news. Most of your staff will also have their own online personal public profile and Susie will discuss the key elements of a staff social media policy.
This one day course is aimed at practices who already have a Facebook page that they would like to take to a new level. It will look at techniques to make it look good and how to maximise your hits and convert likes to engagement. It will cover promoting your page, pinning, tabs and highlighting, scheduling and social network aggregating. It will also consider how to deal effectively with negative comments and guard your online reputation with the opportunity to share experience – both good and bad – with other practices.
Speaker: Susie Samuel, VetHelpDirect
Who will benefit: Anyone with a responsibility for their practice’s online presence.
The day will start at 12:00pm with registration and lunch. The workshop will start at 12:45pm and finish at 6:00pm. Workbooks, CPD certificates, lunch and refreshments are included.