Data Protection, GDPR & E-Privacy - A Guide to Good Marketing Practices

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About the course


Data protection is about to witness some of the biggest changes seen in more than twenty years. These changes will affect all those organisations that use information about individuals and marketing is one of those areas that will be impacted in a major way.

The rights of individuals will be improved, the obligations of organisations made more onerous and fining powers will be significantly increased to a maximum of €20 million or 4% of worldwide turnover, whichever is the higher.

The course is delivered by a former in-house lawyer with many years' experience of working and lecturing in this field. There will be a number of exercises with an emphasis on practical application, common sense and risk assessment.

With May 2018 approaching fast, can you afford to miss it?

What You Will Learn

This course will cover:

  • The current rules on direct marketing set out in the Data Protection Act 1998 and the Privacy and Electronic Communications Regulations 2003 with particular emphasis on obtaining consent using opt out and opt in statements
  • The Information Commissioner's recommendations for good marketing practice and approach to enforcement
  • The key provisions of the General Data Protection Regulation
  • How will the GDPR change the existing rules and what do you need to do about this?
  • The changes you need to make to comply with the Regulation on Privacy and Electronic Communications which alters the rules on consent and usage of cookies

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